Display Advertising - What Are Display Ads and When Do You Use Them?
What is Display Advertising? “Google’s Display Ad Network reaches 90% of global internet users.” SEMrush Display advertising refers to the use of individual ad units like banners or videos/photo content on websites that do the obvious - advertise. Display ads are published on sites like…
Online Restaurant Marketing Tips
There is no better time for online restaurant marketing than now. With so many people unable (or unwilling) to dine out due to current health and safety concerns (FYI we are talking about the coronavirus), ordering takeout has just become the new go-to. “51% of consumers have downloaded at least…
Digital Marketing Agency VS Creative Agency – What's the Difference?
Design and creativity have always been integrated with marketing and advertising. In order to have a successful marketing campaign, you need good design, whether it be logos, website design, or any other promotional material. Visuals are becoming more and more important in marketing, especially…
Top 40 Digital Marketing Terms You Should Know
Conversing with people from the digital marketing industry can sometimes leave you feeling lost, especially with all the marketing jargon being casually thrown in conversations. Some words and acronyms, like SEO (search engine optimization) or ROI (return on investment), will sound like a…
Commercial Photography: A Quick Guide
Our lives are now filled with captured moments and memories bound to a single piece of paper or a single post online. We live in a world saturated with still images. Everywhere we look, we’re bound to see a photo. Photography in general has made a huge impact on our society. Not only in our daily…
Social Media Advertising for Businesses: How to Advertise on Social Media
Social media advertising: what is it and should your business be doing it? Should your business be advertising on social media? Let’s start by answering the first question. What is social media marketing/advertising? When it comes to social media, there’s two sides: Organic Content - The first is…
How to Create a SIMPLE Marketing Plan For Your Business
We know that marketing can get overwhelming when you don’t know where to start. However, it’s not something you can skip out on. Connecting and communicating your message to your market is one of the fundamental roles of a business. Without marketing, businesses will fail. Marketing requires…
How to Manage and Market Your Business During Coronavirus
I’m sure I won’t be the first one to say this and that a lot of us can agree... Coronavirus, you suck! Businesses are now facing a ton of challenges and losses during the world’s isolation. Coronavirus, or COVID-19, has been a big eye opener to everyone. It has caused many delays and setbacks to…
Marketing Consultant: What They Do and Why Your Business Needs One
An outside marketing consultant can be an incredible resource for your business. They can help you get clarity on what you should be doing, share proven growth strategies, and help you execute on your marketing ideas faster. Marketing a business can often feel like throwing darts at a moving target…
Working from Home? Here are 5 Websites and Apps to Stay Connected With Your Remote Team
If you’re reading this, it’s highly likely that you’re in quarantine and working from home, along with the rest of your newly remote team. It's a difficult shift for most companies navigating COVID-19, which is why we're sharing the websites and apps you need to connect with your team. Just Digital…
Just Digital's Guide to Working From Home
Our team members at Just Digital have become masters at the art of working from home. After working at home for a couple of weeks due to the COVID-19 pandemic, you may think it impossible, but we've been doing this successfully for years. So if you want to learn how to work in your PJs like a pro,…
7 PPC Management Tips for Small Businesses
Small business owners are always on the lookout for tactics and strategies they can use to boost their sales. One such strategy includes investing in Pay Per Click (PPC) advertising, but in order for your investment to be worth it, you'll need to understand PPC management. How PPC Works The concept…
10 Proven Internet Marketing Tactics for Small Businesses with Small Budgets
Internet marketing, or digital marketing, is a phenomenon that gives small businesses an incredible opportunity to expand their market. Think about the reach you can now have through the digital world – you can have customers all over the globe if you want. You’re no longer confined to a specific…
8 Plumber Marketing Strategies to Boost Your Business This 2020
It’s sometimes a struggle for plumbers to market and advertise their services. Like so many other service-based businesses, you started your own plumbing business because you're good at what you do, and what you do has nothing to do with marketing. However, the fact of the matter is, even if you're…
Small Business Marketing Ideas
Marketing a small business has never been easier, but with so many options, it can be easy to get overwhelmed with marketing. Marketing is simply communicating value to your potential customers. You must learn to get your customers' attention and lead them to the decision of doing business with…
Everything You Need to Know About Social Media Advertising
In today's world, you can get a lot of things with a snap of your fingers. Unfortunately, a successful social media presence for your business is not like that. There's a lot of noise in the social media world, and sites like Facebook and Instagram are increasingly favoring personal accounts and…
8 Law Firm Marketing Strategies to Grow Your Practice in 2020
Is 2020 the year you achieve your law firm’s marketing goals? It should be. Many law firms don’t think about marketing all that much. It often gets pushed to the back of their minds, especially with all of the other work they have to do. BUT! Statistics show that 96% of people seeking legal advice…
A Social Media Marketing Strategy How-To
Creating a unique and effective social media marketing strategy is a mixture of both art and science. It has to be creative but also backed up by metrics, and experimenting is encouraged. Having an effective social media marketing strategy is crucial to a company’s success in digital marketing.…
7 Plastic Surgery Marketing Tactics and Strategies to Grow Your Business
Plastic surgery is a growing market. Studies show that social media alone has contributed to a 31% increase in plastic surgery requests. There’s a higher demand for plastic surgery procedures now more than ever. So, if you’re a plastic surgeon, today is the perfect day to step up your plastic…
How to Use Emotions to Increase Sales
Humans will almost always rely on emotions to some extent when making important decisions. Try to think of the few moments you haven’t and compare that to the many times you did. Remember those shoes you knew you didn’t need but bought anyway? Or have you ever tried to convince someone to take your…