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5 Best Contractor Advertising And Marketing Tips For 2021

The new year has arrived, and it’s time for you to re-evaluate how effective your advertising and marketing strategy was. So ask yourself, did your contracting business achieve its marketing goals? Did your business grow as much as you wanted?

If it’s a no, then there is no better time to refresh and change your tactics than the start of the new year. This is the year you change the game and be on top of your marketing goals.

Contractor Advertising And Marketing

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There are hundreds of thousands of people ( around 700,000 to be exact ) searching online for contracting services every month. It’s a huge opportunity for your contracting business to grow, and one way you can maximize that is through digital marketing.

You have to learn how to properly connect with consumers. Done properly, you’re bound to have the upper hand against other contractor businesses.

If you’re looking for tips to improve your marketing and advertising strategies this year, we’ve got you! Listed down below are 5 of the best contractor advertising and marketing tips for 2021.

5 Best Contractor Advertising And Marketing Tips For 2021

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Some of you may be new to the whole digital marketing scene and may not know where to start. The first step you have to do is to build a website – if you already have one, you can skim or skip to the next tip.

Contractor Advertising And Marketing Tips – Build Your Contractor Website

If you still don’t have a website then you’re missing out on huge growth opportunities. These days, 88% of consumers are more likely to research a product or service before making any decisions.

As mentioned, contractor services have an estimated 700,000 monthly searches. That’s how many people you’re not targeting because you don’t have a website.

There are many things you have to factor in when building your website, like:

Design

“Judgements on a company’s credibility are 75% based on the company’s website design.”
– (Source: Web Credibility Research from Stanford)

Many businesses underestimate how important website design is to their growth and sales. A study by John Waters, from The Real Business of Web Design, shows that 46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.

The best way to build your website design is to think of it as your round the clock sales representative. So if we put it that way, how would you want your business to be represented?

You’d want your website design to look professional and unique for users to take your business seriously and be able to remember it. There are many ways you can build a website, you can either do it yourself or hire an agency, but we’d recommend the latter.

Hiring an agency is better than doing it yourself because you’ll be able to save time and money. Plus, you’ll have your own unique design, compared to using ready made website templates.

You can hire a web design agency like us to help create a custom design for you. We can make your vision into a reality. We’ll work together to figure out a design that best represents you and your contractor business.

Fast & Functional

Did you know that the average customer expects a web page to load in three seconds or less?

“47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load.”
(Source: Kissmetrics)

The speed of your website actually plays a huge role in user experience. Many businesses tend to sacrifice their website’s speed for design, but what they don’t know is that website visitors care more about speed than design. It’s also become an overlooked factor in search engine rankings.

Remember that user experience has a big impact on consumer behaviour, the more functional and user-friendly your website is, the more conversions you get. Think of it as a way to show customer service.

So try to build a good website design that can still deliver speed and functionality.

Mobile friendly

Let’s face it, it’s way more convenient and fast to use your phone for research. Mobile traffic has been surpassing desktop traffic for years, and many businesses are making the switch.

A case study by Smashing magazine mentioned how it’s important to build websites that are mobile friendly. They state that 80 percent of today’s users are browsing from smartphones, so it’s absolutely critical to have a browsing experience that caters to those users.

Don’t miss out on this opportunity by building a website only suitable for desktop users. Optimize your website by asking your designers to make it mobile friendly too.

SEO

Another thing to factor in when creating a website is to make sure all of your pages are optimized. This way, you’ll have better chances at ranking for different keywords. Plus, you’ll be able to help drive organic traffic to your website

The easiest way to optimize your page is to add a title tag and a meta-description.

Google SEO Title Tags, Tags, Meta Description

Black box: Title tag, Blue box: Meta description, Yellow box: Meta tags

  • Title tag : Your title tag is where you should include important keywords to get better rankings and should only contain 70 characters.
  • Meta description : Your meta description is where you can expound a little bit on your business, it should only be 155 characters and include keywords you want to rank for.
  • Meta tags : These are snippets that describe the contents of your page.

Incorporating these into your SEO strategy can help you improve your click-through rates to get better rankings.

Contractor Advertising And Marketing Tips – Content Marketing

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Another tip to improve your marketing strategy this 2021 is to take advantage of content marketing. It’ll help verify your expertise, boost your website’s organic traffic, and increase your SEO ranking.

There isn’t just one way to improve your content marketing. Content marketing a broad subject, it encompasses written content, photos, videos, illustrations, etc.

For contractors, it’s important to put out content that’s more visual, the ratio is 60 percent visual and 40 percent text. Mainly because you can use successful projects as the visuals you publish. Here’s a little visual you can use as your reference for your content marketing:

Content Marketing tips infographic

Remember that you should only publish content that’s relevant to your field. It should be engaging and can provide value to your clients.

Contractor Advertising And Marketing Tips – Video Marketing

Videos have been the biggest trend in the digital marketing scene for years now, and it’s still growing. A study by renderforest shows that companies that use video marketing get 66% more qualified leads per year. They also state video converts better than any other mediums.

Investing in video marketing will not only increase your chances at growing your business, but you’ll also be able to increase your engagement and establish your brand personality.

Video marketing is extremely cost-effective for the results that you get. All you need is a high-quality camera and a person who can edit the videos for you.

We’ve listed down 6 tips you can try to improve your video marketing:

Video Marketing Tips infographic

Contractor Advertising

Sometimes waiting for the results of your marketing efforts can get a little frustrating. That’s where advertising steps in. It’s one of the quickest ways you can get leads and conversions.

Digital advertising works differently from your traditional advertising. In the digital marketing world advertising is pretty much PPC or pay-per-click advertising. Using PPC can immediately help your contracting business get that spot on the first page of Google search results.

Google Paid Ads Search Results Screenshot

PPC shows your ads only to people who are actively searching for your services. Just like the picture above.

You’re going to have to bid on certain keywords that are related to your business, in your case, an example could be “general contractors in LA.”

You can read a more in depth discussion on PPC in another of our blog posts.

Contractor Advertising And Marketing Tips – Get Into Social Media

Social media platforms are a free way to promote your business online. It’s one of the best channels you can use to increase brand recognition. Many people will be able to see your construction company and its services online, even before customers reach your website.

You can choose from many social media channels, or you can try using a few of them at a time. Some of the most popular social media platforms are: (we’ve also included statistics that can show you how many people you can reach on each channel)

  • Facebook – Facebook is the world’s largest social network, brandwatch says 74% of Facebook users check it every day.
  • YouTube – People watch 1 billion hours of YouTube videos every day and the average mobile viewing session lasts more than 40 minutes.
  • LinkedIn – Over 3 million companies have created LinkedIn accounts.
  • Twitter 500 million people visit Twitter each month without logging in and there are a total of 1.3 billion accounts, with 330 million monthly active users.
  • Instagram – There are 800 million Monthly Active Users on Instagram and over 95 million photos are uploaded each day.

Gaining a bigger social media following for your contracting business can be an uphill battle. It will not produce overnight results, but it can be a major factor for Google and other search engines to determine how your website will rank online.

You can hire professionals to take care of your social media accounts for you. We’ve made a blog post explaining why you need a social media manager to handle all of your accounts. You can also read up on our previous blog post for more tips to gain a bigger social media following.

Want To Know More Tips To Help Your Contracting Business Grow?

We can help! Contact us today to ask any of your advertising, SEO, PPC, social media, and pretty much anything to do with digital marketing questions.