03 Jan Identifying Your Perfect Client Profile
No matter how good your marketing skills are, you just can’t sell tampons to guys. Okay, that was a horrible example, but you get the point, right? Not everyone can be your customer, not even if your product is as awesome as the latest iPhone! That’s because people have different interests, different desires and different income levels. So unless you want your business to stand out, don’t treat people the same way! Connect with those who matter and stop wasting resources on those who don’t!
Here’s a fun exercise to help you visualize the right customer. Today, we’re going to define your Perfect Client Profile. Treat him as someone you want to win over. She could be the pretty girl in the park that you wish to be your girlfriend, or that friend you’ve been meaning to talk to for years. Think of your Perfect Client Profile as a real person. That way, it would be easier for you to treat your customers as actual human beings, rather than restrict your relationship to just sales and boring marketing talk. Nobody loves a salesman, but everyone loves a friend. Choose to be their friend, instead of acting like an online department store!
4 Tips to create your Perfect Client Profile
- List down their demographics and basic information.
This is something that you can extract from their biodata, and LinkedIn accounts. Brainstorm as much information as you can and try to review the current statistics of your subscribers. Start off by naming your PCP. You can have more than one Perfect Client Profile if you like. Choose a gender-sensitive name such as Adam for males or Rose for females. Think of them as the main character of a book you’re supposed to write. You don’t need to be an author to do this, you just need to be imaginative with your story, backed up with facts. Here are some possible questions to help you describe your ideal customer.
- How old are they?
- What’s their civil status?
- Do they have children?
- Where do they live?
- What’s their income level?
- Are they engaged in a specific profession?
- What do they look like?
- Do they own a business? If so, who are they selling to?
2. Make it personal!
Don’t think of your Perfect Client Profile as some statistic that you’re trying to describe. Be more dedicated into connecting with your kind of people by actually assigning him/her a face. You can either grab a photo online, or request one of our expert graphic designers to do this for you!
Now that you know what he looks like, it’s time to dig into his personal details.
- What are his problems?
- What are his dreams?
- What are his financial goals?
- What are his interests, hobbies and skills?
- How many jobs does he have?
- What are his political and religious beliefs?
- Who are his friends?
- Who are his influencers?
3. Avoid being on their bad side
The worst thing you can do as a business is failing to measure up to your customer’s expectations. So don’t just find out what they like, figure out what they don’t like and try your best to avoid those. Also brainstorm ways to make it up to them if they get mad at you.
- What irritates them most?
- What are they allergic to?
- What are their worst experiences?
- What do they hate most about their job?
- What do they want to change about their lives?
- What does it take to calm them down?
- What compromise could you offer to get you back on their good side?
4. Establish the connection
This will help you plan your next marketing step. The key takeaway here is to estimate your chances and decrease the risks of losses. What do we mean by establishing a connection? It simply talks about the potential relationship between your brand and the client.
- What does the client like about your product?
- Why do you think your customer needs to buy your product or your service?
- Why should they choose you instead of your competitors?
- What problems would you solve?
- How would you better their lives?
- What does it take for him to purchase your product?
- What or who are the barriers that prevents him from buying your product?
Once you’ve established these things, the most important part is to create your story. Describe your Perfect Client Profile as if you’re telling people who your best friend is. At the end of the day, you’ll have a better understanding of your customers and how to approach them.
Need help identifying your perfect client profile? Contact us! Schedule a free consultation and learn how.