Pinterest Marketing Tips and Tools

Pinterest Marketing Tips & Tools: Effectively Market Your Business On Pinterest

We’ve taught you how to market your business on Pinterest, but now it’s time to enhance your Pinterest marketing strategy! Below, you’ll find some Pinterest marketing tips, tools, and tricks that will help you boost your Pinterest marketing strategy to the next level.

Pinterest offers businesses plenty of unique opportunities to broaden your reach and connect with your target audience. Pinterest has its own set of guidelines and best practices that make it a fun and exciting platform to use, while adding value to your business marketing!

Maybe you’re just getting started with your Pinterest marketing strategy, or maybe you’re looking to improve your current strategy. Either way, we’re here to help you succeed!

Did you know that Pinterest now has more worldwide users than Amazon? Pinterest is no longer a site just for browsing inspiration or recipes. Pinterest is now a massive marketing platform. In fact, conversion rates grew by 300% last 2020.

Those numbers probably have you excited to start improving your strategy with our Pinterest marketing tips. We won’t keep you waiting! Here are 12 Pinterest marketing tips to effectively market your business on Pinterest.

Some Helpful Pinterest Statistics

Pinterest Marketing Tips: Pinterest Marketing Statistics

We can all agree that research is an essential part of any business strategy. This is especially true if you’re in the process of creating new strategies or revamping old ones. You need data to back up your strategy and guide you toward your goals. That being said, it’ll be helpful to know some Pinterest marketing statistics that can affect your Pinterest marketing strategy.

For example, you might wonder why your Pinterest marketing strategy hasn’t been making more conversions. Let’s say that your main target market is the male population, but you didn’t know that 60% of Pinterest users are female. (Take this example with a grain of salt, as females can still buy male products for themselves, their husbands, boyfriends, or as gifts).

You get the point. Anyway, here are 10 helpful Pinterest statistics:

Pinterest has 459 million monthly active users

Pinterest saw a 100 million rise in monthly active users in 2020. There was an influx of active users between 2019 to 2020, resulting in a 37% increase in monthly active users.

60% of Pinterest users are female

Pinterest consistently has more female than male users. That being said, the number of male pinners has risen by nearly 50% in 2020.

Gen Z users grew by 40% between 2019 and 2020

Gen Z grew the most on Pinterest last year. The number of millennial pinners also increased by 35%.

Women between the ages 25-34 makeup 30.4% of Pinterest’s ad audience

When it comes to Pinterest’s ad audience, women aged 25 to 34 outweigh males and non-binary users of all ages.

82% of Pinterest users use the app on mobile

Pinterest’s mobile user base has surpassed 80% since 2018, but has seen a modest decrease in mobile users from the previous year’s 85%.

Marketers can reach more than 200 million users on the platform

The shift in advertising reach on Pinterest from quarter to quarter increased by 6.2%, and this trend is expected to continue throughout the year. Pinterest’s ad targeting portfolio has expanded to include more nations, which has contributed to the growth.

The United States accounts for more than half of the overall users on Pinterest, with more than 100,750,000 million users. The United States is followed by Germany, France, the United Kingdom, and Canada. This is the same order as the year prior.

70% of users are more likely to engage with product tags in scenes

This Pinterest statistic is key if conversions and sales are an important part of your marketing plan.

People like to see a product in use. Pinterest claims that ads that depict someone using your product are more likely to result in sales.

The overall basket size increases by 6-18% when using collection ads

Marketers may sell numerous products in a single pin by using collection advertising. Showing more products in a single pin increases the likelihood of customers adding more to their carts. A hero image and up to 24 secondary pins are displayed in the full-screen ad experience.

6x more businesses used shopping ads near the end of 2020

The number of businesses using the shopping ads format on Pinterest grew by 6x. This rise corresponds to an 85% increase in engagement across all retail boards on Pinterest between April and October 2020.

Only 28 countries in North America and Europe currently offer the shopping ad format. However, according to Pinterest, the shopping ad format is said to become widely available within 2021.

92% of Pinterest marketers rank Pinterest first for reputation

Pinterest scored top in overall reputation in a poll of Pinterest marketers, with 92% of respondents choosing it over eight other platforms.

Pinterest Marketing Tools

Pinterest Marketing Tips: Pinterest Marketing Tools

By now, you’re well aware of the value of Pinterest marketing. After all, tons of companies use Pinterest to bring thousands of visits to their websites every month.

But in order to maximize the value of Pinterest marketing, you’re going to need some tools to help you. We’ll teach you all you need to know about these 5 powerful Pinterest marketing tools and how to utilize them to conquer this renowned social media platform.

Tailwind

Pinterest Marketing Tips & Tools: Tailwind

Tailwind is a notable Pinterest scheduling tool. It provides you with data and analytics, a reporting system, and recommendations for when to schedule your pins.

As a result, you won’t have to predict when your target audience will be on Pinterest. By following the advised times, you can be sure that your pins will reach more people and that your site will gain more exposure.

Tailwind’s user interface is simple to navigate and includes a video tutorial to assist you in getting started with scheduling your pins.

There are the two key aspects to be aware of. First of all, your schedule, which displays your time slots. Secondly, your scheduled pins, that uses a drag-and-drop system. The dotted time slots in your schedule are Tailwind suggestions, while the grey ones are the times you’ve manually set.

One cool thing about Tailwind is that Pinterest has given it full recognition. That’s more than any other automation tool. A yearly plan with Tailwind starts at $9.99 per month.

Viraltag

Pinterest Marketing Tips & Tools: Viraltag

Viraltag is another viable solution for scheduling pins, however, it’s not as comprehensive as Tailwind. This software is perfect for businesses that are looking to do the bare minimum on Pinterest.

This tool can be used to schedule pins to several Pinterest boards and accounts. You can also bulk upload many pins, and pin directly from any website using their browser extension. It also has a built-in photo editor for producing high quality photographs.

Viraltag also has an analytics tool to track the performance of your Pinterest account.

Loop88

Pinterest Marketing Tips & Tools: Loop88

This is one of the most specific Pinterest tools, focusing solely on content production. Loop88 assists in generating high-quality, branded content for Pinterest.

This Pinterest tool links advertisers and companies with Pinterest influencers—those with large followings and engaged audiences—who want to share their brand and message on the platform. When an influencer shares your pin with their audience, you’ll get more visibility, re-pins, and followers.

Canva

Pinterest Marketing Tips & Tools: Canva

Canva is a very user-friendly, and can make anyone look like a professional graphic designer. Canva’s drag-and-drop method makes it easy to resize images, change fonts, add icons, and add shapes.

There are over one million photos and graphics to pick from, as well as hundreds of free templates and icons. You can also upload your own photographs, which is useful if you already have stock photographs or want to include your brand in your pin pictures.

Canva provides a tutorial library to help you understand their features.

Pingroupie

Pinterest Marketing Tips & Tools: Pingroupie

PinGroupie is a software that allows you to sort boards by popularity to help you see which ones have the most followers, pins, or likes.

This means you have the opportunity to join and contribute to group boards. Group boards often have a greater following and allow you reach new audiences with your pins.

There are over thirty categories to choose from, and if your specialization isn’t listed, you can search for it under Description. PinGroupie shows you how many pins, contributors, and followers each group board has to help you decide if it’s worth joining.

Pinterest Marketing Tips

Pinterest Marketing Tips

Pinterest Marketing Tips- Consistently post fresh new pins

Anthropologie Pinterest

Fresh content has become increasingly important over the last year. What exactly do we mean when we say “new pins” or “fresh pins”?

Pinterest defines fresh pins as photos or videos that have never been viewed before. These new pins can be:

  • A brand-new image that has been added to a newly launched web page.
  • New or different photos for a recently published web page.
  • A new or different photo from an older page.

You might notice more interaction on an already-used image by transferring the image to a new board, however, this is not considered a “fresh pin.” A previously used image with a new title or description is likewise not considered “fresh.”

On that note, an image is that “new” or “fresh” won’t be successful if it leads to bad or irrelevant content.

The Pinterest algorithm favors more current and relevant content. These pins will be shared more widely and, therefore, seen by more people.

Research from Buffer also shows that posting 5 to 30 times a day on Pinterest is an effective strategy. Here are a few things to think about while planning a strategy for pinning more:

  • Planning and scheduling ahead makes pinning a lot easier.
  • Come up with a batch of good content, and then plan to post it over the span of a few days. This way you’ll have a steady stream of quality Pinterest content for your followers.

Pinterest Marketing Tips- Post relevant pins

Away suitcase Pinterest

Always post relevant content. If you’re a brand that sells men’s watches, then stick to posting content about watches. Don’t veer from your industry as this will confuse your followers.

To boost your performance, we suggest saving pins only on your most relevant boards. Customizing the pins to the individual boards is a great tactic.

Pin content that pinners are seeking for. Not all content works on Pinterest, so keep an eye on your analytics to discover what’s working and what’s not.

Another thing to note is to be timely. The new Pinterest Trends may be used to compare topics and see which performs better during a particular month.

Pictured above is an example of a brand that consistently posts relevant content. Away only posts product photos of their suitcases and other travel packs.

Pinterest Marketing Tips- Add keywords to your titles

Casetify Pinterest Keyword Title

Pinterest’s algorithm and search function is excellent. Use keywords in your pin titles to help more people find and learn about your company. Make sure each pin has a board and a category so that others can locate it and Pinterest can promote it.

Pinterest Marketing Tips- Use keywords in your descriptions

Delightfull Pinterest Keyword Description

Again, utilize keywords in your titles AND description. The text in the pin description should be brief, intriguing, and relevant. Note that only 75-100 characters of your description will display in grid view, but you can go up to 500 characters if you want to. The rest of the description will only show up when users click to see the pin up close.

The Pinterest team outlines five tips for writing up your pin descriptions that they’ve found to be the most useful.

  • Details that are beneficial.
  • Keywords or keyword phrases.
  • A few sentences.
  • Positive.
  • Give the reader a task to do. Tell them which step to take next, then add a relevant/valuable link.

Pinterest also went above and beyond by sharing some comprehensive recommended practices:

  • Correct capitalization and punctuation is recommended.
  • Don’t add hashtags.
  • Skip out on the promotional information.
  • Don’t use CTAs that sound like a sales pitch.
  • Avoid referencing Pinterest features.

Tip: It’s better to have shorter keyword rich descriptions than long ones. Studies have shown more conversions in shorter descriptions than the latter. We also suggest adding links to your descriptions. It’s a great tactic to generate clicks and traffic.

Pinterest Marketing Tips- Make use of rich pins

Rich Pin example

A ‘rich pin’ is a Pinterest tool that allows you to add more information and detail to your pins for free. These are similar to Twitter Cards or the open graph on Facebook. They’re made to improve the pinning experience for both pinners and those who are pinned.

In order to try this feature, you’re going to need to get your website validated. After double-checking that all of the necessary code is in place, you can start adding rich pins from your own website.

The five types of rich pins are:

  • Product pins- This will include pricing, where to buy it, and whether or not it’s available.
  • Article pins- This will include the article’s headline, author, description, and link.
  • Movie pins- This will include reviews, ratings, and cast members.
  • Recipe pins- This will include ingredients and serving size.
  • Location pins- This will include an address, map pins, and a contact number.

Pinterest Marketing Tips- Post the perfect sized images

Canva Pinterest Template Example

Long and portrait photographs on Pinterest take up the most visual space. These images get the most attention because they fit Pinterest’s format. Look at the photos in your favorite pins and see what they have in common to discover what kinds of photos are being re-pinned and shared. This gives a compelling reason for others to re-pin your pinned content.

In fact, Pinterest even stated back in 2018 that:

“Pins look best when they’re vertically oriented. Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the image isn’t too tall. For example, an image that is 600px wide should be between 900px and 2100px tall.”

However, Pinterest now recommends a resolution of 1000 x 1500 pixels, or any images with a 2:3 aspect ratio:

“When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.
“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.
For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin.”

Now you might be wondering what an ‘aspect ratio’ is. An aspect ratio is the relation between an image’s width and height.

Consider the following example:

600 pixels wide by 2,100 pixels tall and 400 pixels wide by 2,800 pixels tall are considered to have 1:3.5 aspect ratio. Meanwhile, 600 pixels wide by 900 pixels tall and 800 pixels wide by 1,200 pixels tall are considered to have a 2:3 aspect ratio.

You can create the image from scratch in softwares like Photoshop or Canva. These tools allow you to create a new image with specific dimensions and aspect ratios.

Canva provides pre-made templates that are specifically designed for Pinterest. These templates are usually 735px wide by 1,102px tall, a 2:3 aspect ratio.

The photo above is a free 1000px wide by 1,500px tall template from Canva. You can create your own and customize it for your brand.

Pinterest Marketing Tips- Avoid duplicating pins

Pinterest used to encourage us to pin our content to various boards and then pinning them again, but that is no longer the case. It’s now advised that you save ten or fewer highly relevant boards and duplicate only when necessary.

Now, pinners tend to interact with new content, and Pinterest is actively favoring it for distribution.

Pins with an exact image/URL combination that has previously been pinned to Pinterest are referred to as “duplicate pins.”

It’s still okay to re-share your own relevant seasonal and recurring content, as long as it’s done in moderation.

It’s better to concentrate your pinning efforts on generating fresh and original content. Curating relevant and high-quality content to your boards is ideal.

We recommend devoting most of your time to producing more fresh pins in order to maximize your reach.

Pinterest Marketing Tips- Start your own collaborative board or join someone else’s

Collaborative Board

Collaborative boards can help you reach a fresh range of pinners and increase the number of people who view your pins. You should be selective about which boards you join, as all of the pins will appear on your Pinterest profile. If you’re the group board’s owner, you’ll be able to choose the cover photo.

This works better for service based businesses or bloggers, but can also work for eCommerce brands. Create a collaborative board where Pinterest users can upload pins of them using and reviewing your products.

Bloggers and service based businesses can create collaborative boards filled with tips and other valuable content.

Pinterest Marketing Tips- Opt to add multiple products in a single pin

Kohls Pinterest

Including a variety of products in your pins helps increase engagement. This strategy can increase the value of a single pin because you will appeal to more people by providing more options.

You can demonstrate multiple uses for a single product or promote several complementary products, such as creating outfits or aesthetics around your product. This not only increases the likelihood of appealing to more consumers, but it also increases the likelihood of generating more sales.

Pinterest Marketing Tips- Overlay text on your images

Starbucks Pinterest Text Overlay

While descriptions are important, visuals are still king on Pinterest. However, creating visual content can require some assistance from someone with more experience. Adding text overlay to your photos can be helpful because Pinterest users tend to skim quickly through the feed. Text overlay can make your pins stand out, and explain why your pin and the content behind it is valuable.

Remember that text shouldn’t take up too much space on the photo. However, showing off step-by-step tutorials, bulleted lists, or a few sentences can still be beneficial.

Keep the content clear and simple, the words brief, and the overall readability easy. Using bold text might help the overlay text stand out. Also, make sure the text has a significant color contrast to the rest of the image.

Use light images

West Elm Pinterest

Aside from picture size and text overlay, the colors you use in your photos are also crucial for engagement and clicks. Lighter colored photos are routinely re-pinned more than darker photos. Warm hues are also twice as likely to be re-pinned than photos with predominantly blue tints.

If you want your pins to get a lot of attention, use dramatically contrasting colors to bring the eye straight to your content. Simply ensure that the main color is light to begin with.

Track your progress

It’s critical to have analytics and data on your Pinterest content marketing plan. With this information you can learn who your target audience is, track follows and unfollows, and see what content works or doesn’t work. Use this information to enhance your performance over time.

For those who have business accounts on Pinterest, there is an analytics tool that allows you to access statistics about pin performance and general audience.

If you prefer more detailed data and analytics, you can always try some of the Pinterest softwares and tools we’ve mentioned above.

Get started!

There are a number of tips and tactics when it comes to Pinterest marketing. The Pinterest marketing tips mentioned above are just a few ways to enhance your performance, whether you’re trying to optimize your pins’ images so they stand out in searches or focus on leveraging Pinterest’s features to connect and engage with your audience.

What are your thoughts on the subject? Which Pinterest marketing strategies have you used? What has proven to be effective for you? Let us know what you think, what you know, and what you’ve tried in the comments section below!

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