Plumber Advertising Strategies to Get More Clients

Many plumbing businesses lose the opportunity to gain new clients. The reason behind this is that most plumbing businesses overlook or neglect the importance of marketing.

Marketing is essential to a business’ growth. That’s why business owners should never skip on the opportunity to market and advertise, no matter what kind of business it is. So if you ever want to grow your plumbing business, then marketing and advertising is the first step to achieving that.

We’re here to help you do just that! Our team listed down 5 of the best plumber marketing/advertising ideas you can do to get more customers.

  • Setup Your Google My Business PageIf you didn’t know, Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. It includes Search, Maps, and it’s where consumers can leave their reviews for you. If you want your SEO ranking to improve then you better have your business listed on Google My Business.

    It takes little time and effort to setup your Google My Business Page, all you have to do is follow these steps:

    Step 1 : Set up a new Google account for your business.

    Step 2 : Go to the Google My Business website, then click ‘Start Now’.

    Step 3 : Enter your business information like your business’ name, address, etc.

    Step 4 : Customize your service area. This means you should specify the areas you serve so Google can accurately surface your business for searches in those areas.

    Step 5 : Choose your business category to let the users know what kind of business you have, in this case it’s plumbing.

    Step 6 : Add your links! Put in your contact information and the link to your website, that way interested users can contact you immediately.

    Step 7 : Complete your verification. Google needs to verify your business. Choose from 5 options to complete the verification process.

    Once you’ve verified your business you can upload photos of your business and customer reviews. If you don’t have any, ask your previous clients for reviews you can post.

  • Advertise your plumbing business with Google Ads or PPCGoogle Ads is an advertising platform by Google that allows businesses to display their ads, service offerings, and product listings on Google’s search results page.

    It’s one of the most effective ways to advertise your plumbing business online, especially if done properly. The best part is that you only pay when people click on your ads. You can work with experts to help you manage all of your ads.

    Stay ahead of your competition by implementing this to your marketing strategy. Here’s a list of some of the top plumbing keywords you can use for SEO and PPC :

  • List and advertise your business on third party websitesThe best third party websites you can advertise your plumbing business on is on social media channels. There are 3.2 billion users on social media, that equates to 42% of the world’s population. That should be enough of a reason to try your hand at it.

    Facebook, Instagram, and Youtube are the most used social media channels to date. Know which social media channels your target market uses the most, then advertise there. These social media channels also use the PPC method for advertising.

    Use this image as a guide to find out which social media platform you can utilize best for your ads.

  • Invest in a website with good on page SEOIf your plumbing business doesn’t have a website, then you’re way behind your competition. These days people prefer to search for businesses and services online. If you don’t have a website, it’s like your business doesn’t exist.

    Work with agencies or freelancers to get your business a professional-looking and fast working website. You can include all of your contact details, services, business mission and vision, and other content on your website.

    You can also include different service testimonials and reviews on your website to help persuade potential customers to acquire your services.

    But what is the point of having a great website if no one visits it? Generate traffic by improving your plumber SEO (search engine optimization) strategy. The better your SEO strategy, the better the chances your website will appear on the first page of search results page. Many marketing agencies can help you create a customized plumbing SEO strategy for you.

  • Retarget!Remarketing or retargeting is when a potential customer visits a website and doesn’t take action, such as inquiring or purchasing that product. That website will then ‘pixel’ or track that potential customer so that it can start showing them ads across the internet. Your remarketed ads will appear on all platforms of Google’s display network.

    This way, whenever your potential customer doubts getting any help on plumbing, they might reconsider because of your retargeted ads.