Books To Go

Books to Go is a trusted bookkeeping resource based in Tualatin, Oregon. They help busy business owners stay on top of their finances so they can keep growing their business. With service offerings from monthly bookkeeping to financial reporting, they make sure all of their clients are cared for and informed about their business’ financial health.

We recreated the logo and branding identity and built a custom website as a long term business asset for Books to Go. This website is integrated with marketing assets and analytics that are optimized for conversions. In addition, we provided curated social media content production that consistently echoes their brand. In conjunction with our marketing consultation, we created a launchpad for Books to Go to grow with speed and agility.

Looking to stay in tune with the idea of keeping organized book keeping, our initial logo ideas involved different ideas of statically stacked papers. The words “books” and “go” were designed to stand out, emphasizing the idea of taking care of the client’s financial health, getting them ready to go.

After a few iterations with different types of papers, we decided to design for a more dynamic image of the papers. Instead of static papers, we created a logo with flying papers, synchronizing with the idea of moving books—ready to go.