Closeup Models Agency

Kevin Issa, a photographer with a strong sense of design and aesthetic, needed a logo and a website to showcase his work and function as a place where clients and models meet and get connected. We created a simple, clean, and modern design that we believe best complements and showcases his stunning work—photography.

The logo symbol we called the “viewfinder” is an abstracted image of a viewfinder, capturing both the big picture, and the smaller details—hence “close up.”

Figuratively, the circle in the middle suggests “the focus is on the model,” on connection, on selection. Think “hand-picked,” and “chosen.” Anything put on the center calls the attention.