Little Fluffy Head

Little Fluffy Head Cafe is one of the first cheese tea boba shops in Los Angeles of its kind, giving customers the familiar taste of deeply adored boba drinks-but with an added twist. They specialize in creating high-quality cheese tea drinks, pairing a refreshing tea base with a rich, creamy cheese foam topping. By integrating eastern and western bubble tea cultures through the unique flavors of their tea, they hope to provide exciting, innovative drink options for their customers.

We kicked off this project with a series of strategy consulting sessions to help the founder of Little Fluffy Head design her brand, mission, and marketing strategy. Then, we used the strategy to launch a social media marketing campaign and create organic content. We wrote a press release, two blog posts, and ran a 30 day social media content push on Instagram and Facebook. These efforts helped educate the public about their product and the grand opening of their new Downtown LA location. They also acted as a catalyst for future media coverage.