Why Your Business Needs A Great Social Media Manager

Why Your Business Needs A Great Social Media Manager

The role of a Social Media Manager is evolving as fast as social media marketing is. When social media came into the limelight, the digital marketing landscape experienced a shift in its industry. Now it’s a contest between different brands for likes, shares, and views and the Social Media Manager is at the core of an effective social media marketing campaign.

Social media has made a big impact on marketers, both for good and bad reasons. Now marketers have more options and platforms to work with, but with increasing competition.

With social media being a mainstream marketing platform, companies are looking for professionals to manage their social accounts. Which brings us to the star of this blog – the social media manager.

What Is A Social Media Manager?

Social media managers are the people behind the screen. They manage and represent the company’s social media accounts. In a way, they’re the voice of brand. If you’ve ever gotten any response from a brand on any social channel, you’re likely talking to the social media manager.

They’re the ones responding to comments, creating content to post, and drafting the captions. These people are experts at enhancing a company’s online presence. They are the professionals you need to grow your business on social networks like Facebook, Twitter, and Instagram.

With more than half of the world’s population on social media, these guys are more important than ever.

How A Social Media Manager Can Help Your Business

Social media marketing trends are always evolving, so it’s the social media manager’s task to implement a marketing plan that can keep up with the trends. It all starts with identifying target customers and then planning out the content schedule. Social media managers are also responsible for:

Conversion Strategy: It’s a social media manager’s task to observe how your audience reacts to any content or products you put out. If they notice any pain points, they can immediately report them. This will make it easier for you to correct these pain points. Having this kind of feedback can help you convert fans into customers.

Engagement Strategy: Customer service is a big deal in the digital sphere. It’s easier for unsatisfied customers to post their complaints and give you a bad review on social media. This is why you need a great engagement strategy. Your social media manager will handle all forms of engagement on social media, like replying to comments and messages, or liking and sharing posts. The better your engagement strategy, the better your customer relationships – better customer relationships means more sales.

Promotional Strategy: Social media trends are always changing. There’s always something new to try. Social media managers will look into these trends and determine which ones will work for your strategy. The both of you can work together to figure out what course of action to take to bring your promotional strategies to a different level.

Visual Design: Pleasing visuals are crucial on social media, they are a part of your appeal. People will only notice accounts that have exceptional visual content. Social media managers handle all of your brand’s visual aesthetic on social media. It’s part of their job to take or choose high-quality photos/videos/graphics that compliment your brand, the visuals have to be relevant and consistent.

Social Communication: Social communication will take a huge amount of time for a social media manager. Social media managers will take care of your social media content calendar. This means that they’re responsible for creating and planning content, as well as the number of times your company should post on each social channel.

Why Hire A Social Media Manager

Now that we’ve laid out the responsibilities of a social media manager, the question still remains, do you need a social media manager? We want to help you decide, so we’ve listed down the benefits of having a social media manager on your team below.

The Social Landscape Is Fast Paced : As we’ve mentioned, social media is always changing. There are always algorithm changes or new trends within the platform. A social media manager can tweak your social media strategy to help adapt to the updates.

They Create Strategies That Will Help You Achieve Your Goals : A lot of companies are mindlessly posting online without a clear plan. A social media manager can use your business goals to draft a strategy that will help you get there. They can also take elements from your campaigns and translate them into content that will work on each social media platform.

Customer Service : Social media managers generally have great communication skills. It takes a lot of patience when dealing with customers online, especially if they aren’t in the best of moods. Social media managers are experts at conducting themselves in different situations. In a way, they’re the ones doing customer support and PR online. Aside from that, they’re the ones developing the right voice and language that can best fit the company.

Measuring The Results : Being able to track the results of your campaign is essential to help you improve your strategy. It’s the social media manager’s job to keep an eye on your campaign and pinpoint which ones aren’t working out. They can then change the tactics and optimize other campaigns to help you achieve your goals. These reports are extremely valuable in the long run, it’s a form of documentation for your campaigns.

Options For Hiring a Social Media Manager

If you’re finally thinking about hiring a social media manager, there are a few options to choose from. We wanted to make the process of choosing easier for you, so we made a few points highlighting your different options.

Social Media Marketing Agency – There are many benefits to hiring a social media marketing agency. These are people who know the ins and outs of the business. You’ll have better resources and access to their team. The only con is the possibility of not seeing eye to eye. This rarely happens, but there are still instances.

DIY – The second option is to do it yourself. It may seem like a nice idea, but it’s really not. A lot of companies usually result to doing this, and it does them more harm than good. Managing your social channels requires expertise, you need experience and knowledge to know what works. So unless you have that, I’d stay away from adding this to your plate.

In-House – I can honestly say that hiring an in-house social media manager is better than doing it yourself. They can focus on planning and executing social media strategies, while you can oversee more important things in your business.

Freelancer – Freelance social media managers often have the expertise and resources to carry out your social media strategy, the downside is that there may be communication issues between the both of you. Hiring a freelancer means they will need more guidance. It takes time to really get to know a business, and a freelancer won’t have that. You also won’t have as much control when it comes to approving content.

In-House vs Outsourced Social Media Management

The most common options for hiring a social media manager are in-house or outsourced. For a more in-depth look at the two, we listed some of the pros and cons of each one. Use these factors to make the right decision. The picture might help you decide.

In-house : The good side of hiring an in-house social media manager is the inside information they get. It’s easier for an in-house social media manager to get new updates from your company and share it immediately. They will also have better photo/video opportunities. It will be quicker for them to capture photos and videos for social media. In-house social media managers also get direct access to others who can help with the social media strategy. They can easily talk to different people inside the company and gain more insight for social media.

Outsource : The best thing you can gain with outsourcing is expertise. Outsourced agencies have a better understanding on utilizing different social platforms to promote and test new ideas every day. They know how to track, measure and improve your business performance on social media. Outsourced agencies are ahead of everyone else, they know the right platforms to use and are always on trend.

Who You Need On Your Team For Effective Social Media Marketing

Content Creation – Your content creation team are the people who are actually creating the content you need for social media. The images, graphics, videos, and writing the text for your social media posts.

  • Videographer/Video editor – If video is a part of your social media strategy (and it should be), then you’ll need someone to shoot the content as well as have someone to edit the content, including adding cool animations and video graphics.
  • Photographer – 32% of marketers say visual images are the most important form of content for their business. This means that you’ll need someone to shoot and edit high-quality photos for your social media strategy to work.
  • Writer – Visuals aren’t the only way you can engage with your audience, a lot of people still prefer reading. Having a writer on your side can help you express your message in a way that’s appropriate for social media. Blog posts and captions on social media are as important as the visuals.

Content Planning and Managing – Think of this person as your Senior Editor at a media company. Someone to plan the content, figure out what people want to read etc. This person will also have to figure out the best time of the day to post, this means he/she will have to do research on your market and observe what time they’ll be online to get the most out of your posts.

Content Publisher – What’s the point of creating all of that content if you don’t have anyone to publish it? A publisher is the person that will prepare and deliver your content to your audience. This person will be in charge of posting on different social channels like the ones mentioned below.

  • Instagram – Instagram is a social media platform that mainly consists of photos and videos with captions. It’s a super fast-paced social channel that generates a hundred thousand posts a day.
  • Facebook – Facebook needs no introduction, afterall, it’s the third most visited website on the earth. Among all of the social channels, Facebook is the top choice for reaching the broadest audience. There are 2.7 billion Facebook users all over the world.
  • Youtube – Facebook isn’t the only social channel that doesn’t need any introduction. Youtube is everyone’s go to for any video content. It has over 1.9 billion monthly active logged-in users and its number is only increasing.
  • Blog – Blogging is important in business to engage with customers on a personal level. Blogging is also the best way for you to help increase your SEO rank, especially when you write more variants of a single keyword and create key phrases with keywords.

Community Manager – This is the person who listens to your audience and responds to them. A great community manager can result in better reviews from your audience. Your community manager will handle all of the customer service responsibilities. They will be the ones to manage and develop your brand’s online community by following, liking, sharing, and engaging with your audience.

Need help with your social media marketing? 

Social media marketing can be ever evolving. If you’re interested in a social media marketing consultation, you can reach out to us here.