7 best marketing books

The 7 Best Marketing Books To Turn You Into a Kickass Marketer

Marketing is an ever evolving industry. Trends come and go, new theories emerge, tactics change, and technology keeps evolving. It’s crucial for marketers and business owners to stay ahead and not be left behind. Since marketing is such a dynamic industry, the only way for marketers and business owners to keep up is by constantly learning and evolving. In this article, we listed the 7 best marketing books to help you do just that!

There are a lot of resources and blogs you can read online to educate yourself, but nothing will ever beat a good book. Books are meticulously written by an author who has lost countless hours of sleep researching, writing, and making sure the book provides quality information

To help you with your reading list – and to make sure you get the best marketing books around – here are our 7 picks for the best marketing books to turn you into a kickass marketer.

1. Building a StoryBrand: Clarify Your Message So Customers Will Listen

best marketing books

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

We’re all familiar with the effect of storytelling. A great story can impact many people by giving them a new or changed perspective. It works for almost everything, especially marketing.

Donald Miller’s Building a Story Brand gives business leaders proven solutions for their business problems. It’s packed with useful information that provides readers with a practical step-by-step guide to Miller’s Story Brand 7 framework.

The guide shows how you can implement these steps in your marketing campaign in order to make it clear, concise, and emotionally engaging for your customers. It teaches you what you can do to capture and hold the attention of your audience amidst all of the noise.

It’s a revolutionary and timeless method that will truly give your business an edge and advantage against the competition.

Miller also reveals the secret to helping your customers understand what they gain from buying your products or services in the most compelling way possible. It’s all based on the psychology of how humans perceive and empathize with our offerings through storytelling.

This book is truly worth the read. Anyone can benefit from this book, no matter the industry you’re in, it will change the way you bring value to your customers forever.

2. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

best marketing books“Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.”

The 1-Page Marketing Plan is a must read for all small business owners who want to grow their business. Small business owners are aware of the difficulties of creating and implementing their own marketing plan. Allan Dib’s 1-Page Marketing Plan breaks down the process of creating one into small chunks to make the process easier to understand.

The book is essentially a compilation of different marketing ideas and resources brought together by Dib to support his 1-page marketing plan. Dib then breaks his 1-page marketing plan into nine squares.

Dib’s nine-step model talks about user persona, value proposition, acquisition channels, nurturing systems, LTV strategies, CAC thoughts and recurrence. The nine-step model is then categorized into three major sections, the before phase, the during phase, and the after phase to give business owners a real step-by-step guide.

It’s definitely an extraordinary read, especially if you’re a start-up business owner. This book thoughtfully compiles the key marketing advice scattered throughout the internet and different books that would’ve taken extensive amounts of time  to read.

3. Influence: The Psychology of Persuasion, Revised Edition

best markting books“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

People who understand how to influence and know how to persuade others would make great business owners. They have the power to get people’s attention, hold it, and get them to respond in a favorable way.

In order for your business to flourish, you’d need the same skill. This book will teach you the six universal principles of influence and apply it to your business and everyday situations.

At the end of the book you’ll be able to understand how your customers think and perceive your brand.

We’d rate this book a five out of five! It’s a very interesting and it breaks down psychology int a straightforward, comprehensible way.

4. DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

dotcom secrets “The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel.”

Dubbed as “The Underground Playbook For Growing Your Company Online,” ClickFunnels founder Russell Brunson shares his secrets to helping countless entrepreneurs grow their companies online.

The book is very informative as it gives you a clear vision of your business, who it serves, and why. You get to learn how to attract, obtain, and retain customers online.

It’s perfect for business owners and marketers looking to venture into the digital sphere. It has everything you need to launch a full online marketing campaign and more.

5. Shoe Dog: A Memoir by the Creator of NIKE

shoedog“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.”

Bill Gates named this book as one of his top five favorite books in 2016.

This book isn’t going to give a rundown of marketing, or the secrets and strategies to accomplishing success for your business. If you’re looking for that, this isn’t the book for you.

Instead, you get a real look at the struggle of one of the most successful business owners out there to get to the top. This book will teach you life lessons and might even leave you in tears.

Shoe Dog is a must read, not only for business owners and entrepreneurs, but for everyone. You’ll end the book feeling inspired and you’ll gain a different perspective of the brand and the brand’s success

6. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

how to write copy that sells“By the time they’re done with your copy, they need to see that the only way they can reasonably expect to get to that end state is… by using your product.”

Every marketer and business owner goes through a slump. It’s those days when you get really frustrated because no one seems to be listening to you or buying your products. If you’re currently suffering from that slump, now is the perfect time to read this book.

This book will teach you how to write fast and effective copy without sounding too “salesy”. The step-by-step guide demonstrates how you can write copy by presenting facts and using stories to get people to flock to your business.

At the end of this book you will discover that you don’t have to trick people into buying from you. It’s a fun read and we can assure you that you’ll get more than what you paid for from this book.

7. Buyology: Truth and Lies About Why We Buy

buyology marketing “When we brand things, our brains perceive them as more special and valuable than they actually are.”

Why do you buy the things you buy? Why do you prefer one brand over another? These are questions you can find answers to in Buyology. The book gives you an in-depth look into influence and the factors that affect your decision making.

Understanding the factors that affect your decision making will teach you how to fully utilize the resources available. This will improve your marketing game altogether.

In the book, Lindstrom uses experiments with different brands and companies with the results to see the different approaches marketers make when persuading a consumer. This makes it easier for you to envision how the factors work to influence a consumer in a real life setting.

It’s a fast and fascinating read that uncovers how you can influence your market, and also uncover your own buying behavior.
*Bonus

The Client Acquisition Blueprint: A SIMPLE, Step-By-Step Blueprint For Creating an EPIC Marketing Strategy & Online Presence

client acquisition blueprint

As a bonus, we included our very own CEO and awesome human being Hugo Fernandez’s book.

If you wanna learn the secret to predictable and sustainable growth, this book is for you! Growing your business is no easy feat, it takes someone like Hugo who’s accomplished that to share his real life experiences to guide you how to do it.

The book features an easy to follow blueprint that will help your business grow, no matter what your business is. At the end of the book you’ll have a solid marketing strategy for your own business.

 

Conclusion

The examples we’ve given you are the best marketing books that have given us a variety of perspectives and insights in marketing. These books will offer you many lessons that you can apply to your business, so make sure you don’t miss out on them.

We’ve given you our reading list, give us yours! We’d like to hear your book recommendations. Contact us!