Why Social Media Marketing Is Important For Any Business

15 Reasons Why Social Media Marketing Is Important For Any Business

Social media is now the most influential and dominant virtual space. It’s not only used to connect people together and share creativity, but also as a powerful tool for digitally promoting businesses and products. This effective practice is called social media marketing!

It makes no difference whether you own a small local store or a huge national business. Social media should be an integral part of a company’s marketing strategy.

Social media channels allow you to communicate with your clients, raise brand awareness, and increase leads and sales. Every month, more than three billion people use social media around the world, and the number of users and interaction on major social media channels continues to rise.

Hence, both strategy and creativity are crucial for social media marketing.

While social media marketing can sound intimidating, its significance cannot be overstated. It’s so critical that 97 percent of advertisers use social media, and 78 percent of salespeople use social media to outsell their competitors.

Social Media Marketing Boy On His Phone Social Media

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Furthermore, the advantages go far beyond boosting profits.

However, not every company is convinced of the advantages of social media marketing. In reality, half of all small businesses do not use social media to advertise their business. That’s a startling figure. Perhaps even more worrisome is the fact that another 25% do not plan to use social media in the future.

Do you know that 90% of advertisers agree that social media marketing has improved their company’s exposure? Or the 66% of advertisers who spend at least 6 hours a week on social media get more leads?

Using social media as a marketing platform will help you build your business regardless of what you sell or who you sell it to.

Social media is quickly becoming one of the most important marketing channels of digital marketing, offering unparalleled benefits that enable businesses to attract millions of consumers around the world. And if you’re not taking advantage of this lucrative outlet, you’re losing out on a great networking tool, as it makes spreading the news about your goods and project a breeze.

In this blog post we’re going to discuss the importance of social media, some social media marketing tips, how to make a simple social media marketing plan, and who you can hire to help you.

15 Reasons Why Social Media Marketing Is Important For Any Business

Social media marketing benefits

There is obviously a divide between those who see the advantages of social media and those who are having difficulty getting started.

Continue reading if you identify with the above. You’re about to discover how social media marketing will aid in the growth of your business. Among the advantages you’ll hear from are:

  • Increasing brand awareness: Using social media ads, you can quickly get the message out about your goods and mission.
  • Increasing your website’s traffic: Using social media and adding it to your blog will greatly boost your website’s traffic.
    Promote your goods and services: Isn’t that why you spend money on marketing?

Now, without further ado, here are the 15 reasons why social media marketing Is important for any business.

Social Media Marketing Builds Brand Awareness

Brand Awareness

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One of the most critical marketing objectives for any company is to establish brand recognition. This is because customers want to purchase products from companies they are familiar with. Thankfully, social media makes building brand awareness simple and effective.

Customers cannot become your customers if they are unaware of your existence. Social networking increases your exposure with future buyers by allowing you to attract a wider audience with little time and effort. Plus, you have nothing to lose by creating a business profile on all of the big social media platforms.

Here’s a fact: Social media attracts public interest and attention.

In comparison to conventional media, social media has the advantage of getting your brand in front of consumers even more efficiently and conveniently. It often gets the audience to care about your brand or product even though they aren’t thinking about it.

Nike Facebook PageNOTE: One tip we can give is to pay attention to the images you use on your profile, this includes your posts, profile picture, and your cover photo. Placing the logo consistently but strategically is a perfect way to establish brand awareness. You want to make sure it isn’t too distracting or confusing.

You have to keep in mind how crucial consistency is on social media. Your graphic elements need to be recognizable and represent your brand well.

Take a look at Nike’s Facebook page. Nike maintains a spick-and-span Fb page. Their familiar logo is prominently featured on their profile image and they used their slogan as their cover photo.

Social Media Marketing Lets Customers See Your Brand’s Personality

Airbnb Twitter Page

Customers dislike businesses that post drab, corporate-style social media posts.

Instead, you should let the company’s individuality and uniqueness shine through with everything you share on social media. What is the tone of voice of the company? What does it say about you as a person? While brands must be courteous and sympathetic to their consumers, it is more necessary for them to find a voice and take a stand.

Just take a look at Airbnb’s Twitter page for example. From their town of voice down to the photos they tweet you can immediately tell they’re all about traveling.

Social Media Marketing Lets You Discover Your Ideal Customers’ Buying Patterns

Social media platforms are available to the public, allowing companies to monitor the behavior of their customers or prospective buyers.

This allows advertisers to have a greater understanding of their target audience’s preferences, dislikes, and desires, allowing them to develop a better marketing approach to attract them.

Learning these habits encourages you to work on the elements of your page design that you are not pursuing, helping you to develop your web marketing strategy to draw the best consumers and satisfy their needs.

Posts on social media pull in targeted traffic.

For social media marketing, retargeting is a brilliant technique. Just about 2% of visitors can make a purchase on their first visit to your website. Advertising will assist in meeting the remaining 98%.

Retargeting your ads is one way to achieve this.

Retargeting operates by compiling a list of visitors to your website and inserting anonymous “cookies” in their browsers. When they visit a social media site, the advertisements are shown by a retargeting service. This encourages the company to be seen by customers outside of the time they are on your website.

TIP: There are some excellent retargeting tools available that are simple to use. Check out those tools and see which one fits well for you. Make use of them to promote your company.

Social Media Is A Free Platform To Promote Your Products Or Services

Fila Instagram Account

Press releases are a vital aspect of any marketing campaign, particularly when releasing a new product or making a big business transition, but most people get the distribution part wrong. You’re wasting your money if you’re used to writing a press release and distributing it through PRWeb.

Social networking, on the other hand, allows you to communicate with your target audience in a more intimate, conversational manner. Customers will even ask you questions right here and there if they have any.

Social Media Marketing Is Cost Effective

Chipotle Facebook Ad

Social media definitely isn’t the platform to be too salesy, but it is a marketing platform, and you shouldn’t pass up the chance to make a sale if the opportunity arises. The core part of social media is sponsored content on timelines and feeds, videos with call-to-actions, cross-channel remarketing, and shoppable posts.

Costs in marketing add up, and not every organization can afford massive campaigns. But with social media marketing you can get a lot of bang for your buck. Advertising on social media sites like Facebook and Instagram will help the company expand its following and achieve its goals, regardless of its scale or budget. Even if engagement is the primary goal of sites like Instagram, there are well-established ways to boost revenue on them.

The bulk of businesses are data-driven, but social media isn’t a science. You can, for example, scroll through your feed and find an ad showing a video of someone eating Chipotle. You might not give it a second thought, but three days later you might find yourself in line at your nearest Chipotle. In this way, social media will help the buyer’s decision-making process.

Know who you’re trying to target and what goal you hope to accomplish while doing an ad campaign. This ensures you don’t spend money on ineffective advertisements. Ads that are too salesy should be avoided in favor of content that educates or entertains, or both at the same time.

Social Media Marketing Ads Are Targeted & Can Be Retargeted

While social media advertising requires some upfront spending, it can be an excellent compliment to the organic campaigns you run on your social media platforms. Social networking sites like Facebook help you attract your ideal customers with advanced targeting features, enabling you to bring more specific traffic to your site. This is the most effective way to maximize the marketing budget.

By identifying your ideal customer through the ads network, you will be able to find new possible leads. From there you will serve your ads to people who behave similarly to your target audience. Whatever your ad goals are, you can boost results by driving more specific traffic to your brand’s website.

Social Media Marketing Split Testing

Social Media Marketing Split TestingSource Image

Split testing or A/B testing is where you show different users different versions of the same ad, landing page, website, or maybe even a post.

So how can this idea be extended to social media?

Rather than playing with various websites, try similar posts and watch the impact and conversion rates of each one. Twitter has recently made it even easier to follow the progress of a tweet. This will assist you in evaluating which of your social media posts are the most successful.

Take a peek at the analytics dashboard on Twitter. It displays your most recent tweets and mentions. It also displays the number of views, visits, tweets, and followers you have gained. This dashboard will inform you how well the new campaign is doing in comparison to similar campaigns.

It’s important to keep track of the outcome of the posts you’re testing. Split or A/B testing can be made simpler by the use of some tools. They might be a little expensive, but if you’re taking the trouble of attempting split or A/B testing, you should also be keeping track of the results.

Social Media Marketing Establishes Authority

Dr. Lee Instagram Account

Customers are becoming more knowledgeable and selective on which companies they support. They’ll conduct a quick search of the website and social network before making a decision.

Will they come across an empty storefront or a wealth of information? Setting up comprehensive accounts that are regularly updated with relevant content will help you establish your brand’s authority and ensure that you make a good first impression on social media, demonstrating that your company is trustworthy, competent, and approachable.

Consider posting about things related to your business or industry. This communicates to us your experience and expertise as a thought leader in your field.

Just look at the example above. Dr. Lee is a plastic surgeon in LA that uses social media to prove his credibility and authority. He posts before and after photos, informative videos, and he answers follower comments regarding plastic surgery. This gives us the impression that Dr. Lee is someone you can trust.

Social Media Marketing Lets You Engage With Your Followers

Morphe Instagram AccountInstant engagement, trust building, and customer satisfaction are all possible with social media.

Social media platforms are continually evolving and releasing new features, and for certain company owners, this fast-paced world can be overwhelming.

But bear in mind that you do not have to do all of it. Experiment with new ways to communicate with your audience and be okay with making mistakes that you can learn from. You could do a series of Instagram Stories one day and show consumers a behind-the-scenes look at your workplace. Then, using Facebook Live video streaming, host a short Q&A session. You’ll develop a greater understanding of your followers’ tastes over time.

A basic setup that includes your smartphone, good lighting, and a tripod can help you create entertaining video content for social media. Always monitor your internet connectivity or hotspot before going live to ensure that you don’t have any problems or disruptions.

Morphe is a great example for this. They’re always going live and having makeup sessions or Q&As with their followers on Instagram.

Social Media Marketing Gives You The Opportunity To Deliver Excellent Customer Service

Uber Eats Twitter Page

Social media has effectively broken down boundaries between businesses and their clients. Today, rather than calling a customer service center, many people turn to a brand’s social media profile to fix issues or find information.

By providing help across social media, you will build a reputation as a sensitive, caring brand:

  • Create a framework for monitoring social media customer feedback, inquiries, and grievances.
  • Answer questions and complaints as soon as possible.
  • Make an effort to be upbeat and supportive.
  • Listen to consumer feedback and let them feel heard.
  • Recognize that it’s appropriate to end public exchanges with private messaging.

Take Uber Eats for example, they always reply to customer concerns on Twitter and make sure their customers are happy with their service.

Social Media Marketing Boosts Your SEO

Social Media Marketing SEOSource Image

Crawlers from search engines can tell which sites are regularly generating traffic and which are just floating around, lost and neglected. Since the most critical aspect in your search rankings is your winning marketing plan, pushing traffic to your optimized sites would help them ascend even faster.

This can also be as easy as re-sharing great content in addition to sharing the new content you post. Once a month, we suggest re-sharing each post — a job that doesn’t have to be as time-consuming as you would expect.

Social Media Marketing Gives You A Platform To Update & Inform Your Customers

Starbucks Twitter Page

One of the simplest and fastest ways to keep your consumers posted about new products or future activities is through social media. It will catch on and get people excited if the company makes a big announcement about a new product or an important activity. It can even be as simple as informing your followers about your beliefs. Take Starbucks for example.

Social Media Marketing Drives Conversions and Sales

J75 Facebook Page CTAWebsite traffic is just traffic, right?

That’s not the case. What matters is how much traffic the website generates in terms of conversions.

Here are two perfect ways to use social media to increase conversions:

CTA Buttons

A CTA button is beneficial because it encourages the client to take action. Doing this will make them feel empowered to buy your stuff. You can also do this on social media posts. All you have to do is make sure your message entices customers to take a specific action, such as buying your items.

These advertisements can be put anywhere on social media to attract customers to your website. The key is to make your profile and website interesting enough for the user to continue to keep purchasing your products.

In the example above, J75, one of our clients, has a CTA button on their Facebook page. It catches users attention and asks users to take a specific action.

The whole process, from the call to action to the final transaction, must be engaging enough to prevent the consumer from abandoning the purchase.

Colourpop Content Giveaway
Contests or Giveaway

Contests, giveaways, and freebies are incredibly beneficial. Anyone will be more likely to buy a product from a business from which they have already received free gifts.

Often brands would use photographs to encourage users to share their posts in order to spread the message.

Colourpop is one brand that’s constantly hosting giveaways, and people go crazy for it. I mean, look at the likes!

Tip: Use a variation of the examples above rather than depending on only one. Conversions will increase as a result of a strong blend, and the consumers won’t be overwhelmed. Just don’t do it everyday. Allow for some breathing room between them. Instead, you can create a schedule for them in advance.

Social Media Marketing Increases ROI

Simply put, social media marketing will get you more sales.

Did you know that 70% of B2C advertisers get their customers from Facebook? Or the fact that 84% of CEOs and VPs believe social media lets them make buying decisions?

Staying in front of the user base increases the likelihood that they will purchase from you when they want or need the products you offer, but social media marketing accomplishes even more than that. From expanding the scope of top-of-funnel from answering customer queries and resolving pressure points, to incentivizing customers with discount codes, you can impact customer purchasing choices at various points in the sales funnel.

Social Media Marketing Tips For 2021

Social Media Marketing Tips 2021

Companies must adapt their campaigns, educate their customers of their products and services, and more to keep up with the ever-changing social media trends.

To help you refine your social media marketing skills, we’re giving you some tips that will guarantee results.

Social & Cultural Awareness Is A Must For Social Media Marketing

In the world of social media, being socially and culturally aware is important. You should post content from various cultures and countries on your social media accounts. This is due to the fact that if your material is published on the internet, it transcends all national borders and hits a wide range of people.

When you make connections with people from other backgrounds, you demonstrate that the brand is inclusive. It serves as a welcoming symbol for potential customers, and you get a lot of positive feedback for it.

Keep Away From Hardcore Selling When It Comes To Social Media Marketing

People are on social media for leisure. You don’t want to disrupt their beloved pastime by providing them with a plethora of hardcore selling content. On social media, your first goal should be to raise brand awareness and attract a wider audience.

To increase revenue, create entertaining content for your brand’s social media account and use CTA-oriented messages. Keep up with the latest trends and avoid using sales pitch in any social media post. If you’ve been doing so, it’s time to pause and reconsider your social media content plan.

Using User-Generated Content (UGC) Is Best For Social Media Marketing

The most genuine piece of content on the internet is user-generated content. People post online Q&As, product reviews, and service ratings, among other things. You may use user-generated content (UGC) to promote the brand on social media as a legitimate endorsement for goods and services.

People tend to base their data decisions on reviews. Feedback is the most reliable way to measure another customer’s level of satisfaction. As guests see the social proofs you’ve shared on social media, they’re more likely to support your brand and, in turn, the services you have. User-generated content, according to AdWeek, increases online conversions by 29%.

Live Social Media Content

This year has seen a huge increase in the use of live social media, and it’s easy to trace that development back to a certain time earlier in the year. For many people, using live streaming to fill the physical vacuum has become the new trend, so how are advertisers taking advantage of this ability to reach their customers live online?

Buffer has put together a list of 5 live content concepts that can improve your live offering and entertain your viewers.

  1. Office Hours / Q&A sessions
  2. Announcements and product launches
  3. Let visitors on a behind-the-scenes tour of the studio.
  4. Interviews, collaborations, and takeovers
  5. Experimental content

Most advertisers who focused on event promotions in the past have had to think of a way to adapt to the current times. Embracing live social media content has helped them to accomplish their targets in a radically different way!

Polls, Contests, and Giveaways

The biggest teacher you have is your audience. They can readily share their opinion if you use surveys and ask them questions. Utilize this knowledge to adapt your social media marketing plan to the needs of your clients.

Contests and giveaways cutting-edge marketing techniques that need no initial cost and still yield good outcomes. You should have competitions and give prizes to the winners. That might be a free subscription or a slice of the company’s merchandise. Create a social media post to verify the authenticity of the contest or giveaway.

Final Thoughts

There is no doubt that social media marketing has many benefits for both startups and existing brands. Increased traffic, improved SEO, strengthened brand loyalty, better customer satisfaction, and much more can all be achieved by regularly improving and updating your social media marketing plan. Your rivals are gaining ground on social media every day, so don’t let them steal your future clients. The sooner you get started, the better your company will flourish.

If you want more blog posts like this, check out our blog here!

Just Digital Team

Just Digital Team

Just Digital is a Los Angeles based digital marketing agency founded in 2012. We help businesses create their brand and build their online presence, then work with them to streamline their processes. Our goal is to help you spend less time worrying about getting clients so you have more time to do what you love.

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